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In-Jokes

Pearson Apartments - A Place To Be Somebody.
The "I am Jack's..." medulla oblongata is a part of the brain structure . "The Medulla regulates functions such as heart rate, blood pressure, respiration,*sleep*, sneezing, and coughing. The medulla is the cross-over point for many nerves."

Tyler wears a penguin-patterned shirt.
This shirt is easily missed. It is white with big blue swirls and what looks like black blobs. The blobs are cartoon penguins.

The Narrator wears a penguin-pattrened tie before he meets his power penguin.
It is very hard to spot. When he looks in the pre-exploded fridge, he is wearing the stylish combination of underwear, shirt and tie. The tie is burgundy and grey stripes. A broad panel in the stripes consists of a teeny penguin pattern. Then he eats mustard with a knife
The payphone that Tyler calls back on has a small notice that reads 'Incoming Calls Not Allowed'.
The yin-yang coffee table.

After the car accident, the Narrator gets out of the drivers side, and Tyler gets out of the passenger side. Anthony

Subliminal flashes of Tyler at strategic points before he appears.
1. At the photocopier
2. At the insomnia doctor's
3. At the healing groups
4. Watching Marla walk away
See them here

Newspaper Notices
"Performance Artist 'Molested'"
"Missing Monkeys Found Shaved".
Full details needed from DVD release.

The penguin may also symbolise Linux as an anti-corporate example.
The Narrator actually has a (metaphorical) brain parasite.
The last conversation he has before he realises who Tyler is takes place between him and Marla, with Tyler in the basement shouting up words for him to say. More In-Jokes?